Pricing

Choose your cover after proof.

Start with the free 7-day Reception Cover Test. Then continue on the plan that fits your call volume and confidence.

Proof before plan Start with a free 7-day test Same safety standard Choose cover after outcomes
1Hear Abby
2Try Abby
3Choose cover

Why pricing comes after proof

This is not a commodity phone-answering price list.

The right plan depends on when your clinic needs help, how often calls are missed, and what the test shows in real use. Every plan uses the same Full Diary Ops safety standard. The difference is usage and predictability. See assurance & safety.

Different clinics miss calls in different ways

Some need occasional overflow help. Others need regular cover every week.

The safest first step is not always the biggest one

Many clinics start with one call gap first, then expand once Abby proves useful.

Price without context leads to bad decisions

Plan fit should follow proof, not replace it.

Plan ladder

Three ways to continue after the test

Start where the 7-day test proves useful, then move up only when usage makes it sensible.

PAYG Reception Safety Net

£49/month + £1.25 per minute

For cautious clinics who want Abby available for selected missed, overflow or out-of-hours calls without committing to high monthly use.

  • Low-volume / occasional gaps
  • Start small
  • Upgrade when usage grows

High-Use Reception Cover

£499/month includes 1,000 minutes, then £0.55/min

For clinics where Abby becomes part of operations and call volume is consistently high.

  • Multi-practitioner / multi-location
  • Higher call volume
  • Stronger reporting value

PAYG typically reaches the Monthly price at ~160 minutes/month. Monthly typically reaches High-Use at ~633 minutes/month.

Compare against the alternatives

The real comparison is not software. It is what you are doing now.

The first question is whether this reduces interruptions and handles calls more safely than what you do now.

Option
What it helps with
Where it may not be enough
Hiring
Human cover and wider admin support.
Fixed cost before you know the size of the call-answering problem.
Generic outsourcing
External answering and message taking.
May not follow your booking rules or approved clinic wording.
Owner / clinician answering
Direct control and clinic knowledge.
Interrupts treatment and only works when the owner is free.
Voicemail
Captures a message when nobody answers.
Does not answer approved questions or help callers in the moment.
Full Diary Ops
Starts small, tests agreed calls and sends clear Call Briefs before recommending cover.
Needs agreed instructions and agreed answers before live use. Clinical judgement stays with the clinic.

Decision tool / next step

Not sure where to start? Get a starting point in 60 seconds.

It recommends the safest first test. Proof still comes from the demo and the 7-day test.

Payment comes after proof. The decision tool helps you identify the problem worth testing first.

Your next step

Start with evidence. Then choose the right cover.

Hear Abby, see the Call Brief, try the agreed calls, then decide what level of cover your clinic actually needs.

Hear Abby Answer a Call